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Budweiser Rise As One Campaign Starts

03-17-2014

Football heroes come alive with the new feature from the Budweiser “Rise As One” FIFA World Cup campaign. Today they released the first video installment, titled “Believe As One.” It’s a 60-second spot filmed in black and white that is enthralling.

 

 

 

The Budweiser Rise as One FIFA World Cup campaign has with a rhythm that strikes to your heartbeat and makes you (or maybe it’s just me…) really wish you were good at soccer/football. That’s the addictive part of this campaign, it directly taps into the meaning behind the FIFA World Cup, which is the feeling of pride, solidarity and competition that can be felt from every country and unifies them all together in one huge sport spectacular.

 

Seriously, there is something about the World Cup that compels even the ambivalent to suddenly morph into diehard fans glued to a TV and avidly screaming on their chosen team. Even I get sucked into the game and my only experience with soccer amounts to playing for a few years as a kid and then joining a coed team one year where my job was to run up and down the field the entire time and not touch the ball. Still, whenever the World Cup goes on, I go through the team rosters, picking my chosen team based off of the players’ overall attractiveness and then proceeding root for them as if they’ve always been my heroes.

 

Then there are those fans that are true lovers of the sport, or as Budweiser calls them Football heroes. These heroes take their sport to the next level by infectiously sharing that passion with their communities. Actually, it’s this ability that gets them to be internationally recognized as such on the “Rise As One website.”  So far, only two Football Hero stories have been submitted and uploaded but they are both incredibly touching and show the depth and spread that football can have on the world at large. Check them out, become inspired and maybe submit one of your own.

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