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High End Trade Show

04-16-2011

This past Tuesday night, we hosted our 1st Annual High End Trade Show in downtown Grand Rapids. In my humble perspective, this event served a much greater purpose than just sampling our craft and import beers to our retailers.
This event was about the importance of business partnerships, our commitment of building brands through education and sales support, and
showing retailers the beer book that we have been able to develop over the past five years.
For many of our retailers, the landscape is changing. Customers desire variety and are very discerning on how they spend their money. For that reason, we understand that it is important for our company to build a book of quality brands that will help add credibility to any retail beer selection.
We will continue to be very selective in the brands that we bring into our "House". Our wholesaler mission is to be a company that is a "brand builder" and not a "brand collector". Whether it is an existing brewer partner or a new aquisition, we are commited to support our brands through sales and retail education.
Thank-You to everyone who attended and worked the Trade Show. I can't wait to see what the next year brings.

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