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International Coffee Day

09-29-2014

Coffee, coffee, coffee.

It’s International Coffee Day and there is no better way to celebrate than with a brown ale infused with roasted coffee flavor. Kona Brown from Perrin Brewing Co. brings the caffeine, using locally roasted coffee harvested off of the Hawaiian island of Kona.  The ale has a vibrant coffee aroma with slight chocolate malt undertones while the beer, itself, pours a deep mahogany with a tan head. The beer has a medium-light body with a rich coffee taste that is bolstered by roasted malt, adding a bit of toast flavor, with a light touch of hops for balance.

 

 

 

 

This beer may be perfect to celebrate the unofficial holiday and to also bring the creativity level to the top level of productivity. According to studies, coffee boosts productivity, which is often a thing that is lacking on Mondays. Meanwhile, alcohol (that thing found in beer) is useful for getting the creative juices flowing. Combined in Kona Brown, this ale brings a one-two punch of creativity and productivity.

There is a historical aspect to Kona Brown, as well. Kona (other than Puerto Rico) is where the beginning of U.S. coffee began. It started with the Reverend Samuel Ruggles who brought coffee to the island of Kona back in 1828. He is featured on the label for Kona Brown as a nod to history.

So, in a nod to history, for the sake of International Coffee Day and as a way to boost your Monday, raise a Kona Brown and tip back a few. 

Your Friends Are Waiting

09-22-2014

This past Friday, as part of the Global Be(er) Responsibility Day, Budweiser released it's newest ad campaign. The focus for the ad isn't on drinking beer or enjoying beer, instead it's on the very serious reality to do so responsibly and make sure you come home to your waiting friends. 

 

 

West Side Beer Distributing employees rallied together for Global Be(er) Responsibility Day and met with customers to discuss the importance of requesting I.D., responsible drinking and designating a driver. Our goal is to break a Guinness World Record with the "Most Pledges Received for a Campaign." By the end of the year we hope to have engaged and encouraged enough sellers and servers to pledge their commitment to the serving responsibly. 

 

 

 

 

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