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West Side Beer Donates to Folds of Honor Foundation

05-19-2015

We are happy to announce our 2015 contribution to the Folds of Honor Scholarship Program as a part of our company’s ongoing support of the military and their families. This year we were able to support the children of fallen and disabled soldiers in the Michigan area by donating $10,000 to provide scholarships for secondary education. Below is the press release with more information regarding our work with Folds of Honor Foundation. 

 

 

 

 

FOR IMMEDIATE RELEASE

West Side Beer Distributing Contributes $10,000 to Folds of Honor Scholarship Program

Grand Rapids, Mich. (May 15, 2015) — For the third consecutive year West Side Beer Distributing donated to the Folds of Honor Foundation. West Side B­eer partnered with the charitable organization to provide college level educational assistance to the children of fallen or disabled soldiers.  

 

“We are pleased to support the sons and daughters of the many heroes in our military branches who endure personal sacrifice to protect our freedoms,” said A.J. Mathews, president of West Side Beer Distributing. “It’s a special opportunity for our company and employees to give back to the community and we are proud to service each of the $5,000 scholarships presented to local children of fallen soldiers.”

 

West Side Beer Distributing contributed directly to the Folds of Honor Immediate Use Scholarship, which is intended for spouses and children who are currently attending or have been accepted into a two or four-year degree program at an accredited secondary institution. The scholarship is awarded on an annual basis and applicants must apply each year to continue to receive funding. West Side Beer Distributing provided two $5,000 scholarships awarded to the children of soldiers in Michigan.

 

About Folds of Honor Foundation

Folds of Honor is a 501(c)3 nonprofit that focuses on providing scholarship and assistance to the spouses and children of those killed or disabled in service to America. Founded in 2007, the foundation is proud to have awarded over 7,500 scholarships over the years. For more information visit the foundation’s website, www.foldsofhonor.org

 

About West Side Beer Distributing

West Side Beer Distributing distributes a portfolio of domestic, imported and craft beers across 14 different counties to over 4,000 retailers in Michigan. The family-owned company started in the Metro Detroit area in 1965 and now has over 400 team members working out of locations in Grand Rapids, Kalamazoo, Lansing and Romulus. To learn more visit www.westsidebeer.com or connect via Facebook (West Side Beer), Twitter (@WestSideBeer) or Instagram (@WestSideBeer).

 

For more information contact Onawa Gardiner, Marketing Manager at West Side Beer Distributing at ogardiner@westsidebeer.com  or (616) 698-1900.

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Brewing to be Beer Smart

05-14-2015

 

Unsurprisingly, the team here at West Side Beer Distributing is a little into celebrating beer during American Craft Beer Week. Along with the raising of pints in salute of a delicious brew we also place an emphasis on learning even more about the product we sell.

 

Selling highlights the power of the combined forces of knowledge and passion, both of which we promote here at West Side Beer. One way in which we focus on the knowledge and passion that drives us all is through our beer school program. We integrate active learning processes, reading materials, internationally recognized testing, competitions and unique professional learning opportunities into our multilevel beer school in order to constantly encourage growth among our employees.

 

Part of becoming “beer smart” includes hands-on learning experiences. We, luckily, are able to work closely with our brewery partners to hold one-day brewing internships for our sales team at actual breweries. There, our team joins up with expert brewer to learn first-hand the meticulous and strenuous process of brewing.

 

There is no better way to learn about dry hopping than actually sorting fresh hops, taking a ride up to the top of a fermenter and dumping the buds into the brew yourself. Similarly, one of the best ways to explore the process of aging beer is by tapping into stored kegs and trying different years to taste the nuances that appear at times goes on. Of course, brewing isn’t all about sitting around drinking beer. Nothing is more important to a brewery than cleanliness and our sales team learns that through assisting in the constant cleaning.

 

The experience of a brewery internship instills a new appreciation for the work that goes into each bottle, can or keg that our sales team is responsible for selling. These internships morph what was once an intangible concept into the physical memory of brewing that beer, which can then be accessed whenever our team is out on the streets promoting the product.

 

Our company beer school program goes beyond brewing internships. Beer school is a component of how we integrate our core values, such as continuous improvement into our everyday structure. This structure and continuous learning is how we like to succeed with beer. 

 

7 Summer Sippers

05-07-2015

The sun is out and sizzling and it is time to start sipping on some summer brews. From ales brewed with seasonal fruit straight from the Michigan’s farms to lagers light and fresh there's a summer beer out there for all of us. 

 

 

Samuel Adams Summer Ale

Lemon peel, Noble hops and American wheat combine in Summer ale to create a flavor profile with a lively, tangy taste.

Magic Hat #9

A pale ale with a bit of bright hops that accent apricot fruitiness all packaged up in a slightly dry, crisp and refreshing brew.

New Belgium Skinny Dip

A summertime lager that is full-bodied with a sweet flavor and a juicy mouthfeel that finishes crisp.

Deschutes Twilight

A golden-hued ale with a bright aroma full of citrus and pine hoppiness balanced out by a distinctive malt body.

Rochester Mills Tongue Tied Cherry Saison

A Belgian ale brewed with tart and sweet Michigan cherries. Tongue Tied pours a rose hue with a bright white head with a creamy wheat mouthfeel that is highlighted by a hint of herbal spiciness and lemon and orange peel.

Shock Top Banana Wheat

A bright white head with plenty of lacing is followed by a creamy mouthfeel that highlights the citrus, honey, spice and banana combination. 

 

Perrin Grapefruit IPA 

A thirst-quenching IPA build for refreshment in warmer weather. A hazy, golden-hued ale with a citrus-laden aroma bursting with bitter grapefruit flavor.

 

5 beers to pair with your Cinco de Mayo Feast

05-01-2015

Remember, remember the fifth de Mayo where we celebrate Chicano culture and traditions across the country. Usually this entails copious amounts of delicious dishes and what better way to have a fiesta than with some chilled beer paired up with your favorite Mexican dish? The answer is there is no better way so follow along closely for your perfect pairing.

 

 

Oculto with Guacamole Dip

Creamy and rich avocado heaped onto a crispy and salty tortilla can be almost too much greatness in a bite. Luckily, you can refresh between bites with a sip of the super crisp, light-bodied Oculto that adds a perfect amount of contrast without overpowering the delicate avocado flavor. Blended with beer aged in tequila barrels, Oculto adds a unique agave spin to the classic refreshing light beer. Try it with a lime for the ultimate refreshing sip.

 

Magic Hat Electric Peel IPA with Chile Con Queso

IPAs are strong enough to withstand the strong flavors that come in a cheesy, spicy dish like Chile Con Queso. Additionally, the bitterness cuts through the gooeyness and cleans your palate out after each bit. Chile Con Queso isn’t a particularly spicy dish so it will be safe to overload on the hops with this one. Additionally, the sweet grapefruit flavors in Electric Peel serve as a citrus accent for the dish.

 

from Betty Crocker Beer Pairings

 

Smuttynose Hayseed Farmhouse Ale with Chicken Tacos

Light-bodied with a hay and grassy aroma, Hayseed matches the strength of the chicken tacos perfectly. The esters and slight funk highlight the astringent aspects of the salsa and lime while the light grainy malt body compliments the corn tortillas. Add a dash of green salsa for an extra kick.

 

Right Brain Northern Hawk Owl Amber Ale with Steak Fajitas

The caramel and toasted malts in Northern Hawk Owl complement the grilled and charred portions of the steak and add a sweetness to the meatiness. A quick and bitter finish helps to relieve any lingering sweetness so the next bite will be just as tasty.

 

 

Samuel Adams Rebel Rouser Double IPA with Wet Burritos

Wet burritos are quite an explosion of flavor between the meat, veggies and/or bean filing, red sauce, cheesy goodness and dollop of sour cream (a true wet burrito MUST come with that dollop). A hopped up brew like a double IPA helps to cut through the fattiness, cleansing the palate and providing a bitter refresher from the cheesy, meaty, saucy dish. Typically not a wildly spicy dish, a wet burrito pairs perfectly with the caramel malt backbone while the tropical fruit hop aroma serves as a spritz of citrus between bites.

 

 

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