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The Science behind Bud and Burgers

07-10-2015

Legendary chef David Chang has always been a fan of the bud and burger combo.

 

“Both burgers and beer are experiencing a renaissance of sorts.” said David Chang, who is well-known for elevating classic dishes, and for his love of lagers. “I love that there’s nothing pretentious about the combination – it just works. A full-flavored lager brings out the taste of a savory burger.” – Anheuser-Busch

 

 

Chang is 100 percent correct that a full-flavored lager can bring out the taste of a savory burger. Alcohol, and beer specifically, work in magical, chemical ways to heighten the foodie experience. Through evaporation, molecular bonding  and penetration the beer is able to maximize the flavor potential of dishes, especially meat options like the classic American burger.

 

Aroma plays a key part in taste. Alcohol is a volatile chemical and it is this volatility effect that makes the aroma of beer so pungent. When used in food, the alcoholic molecules bond with water and fat molecules before they evaporate and, in doing so, helps to convey the smell of an especially juicy burger to our nose, making our mouths water and resulting in an enhanced flavor experience.

 

The same molecular bonding is key for bridging flavor gaps. Fat and water molecules that bond to alcohol molecules are able to not only enhance the aroma of the food but assist in creating more flavor by bridging those gaps.

 

Bonding with fat soluble molecules also creates the perfect situation for these flavor components to be carried into the meat for optimum seasoning. Additionally, alcohol is able to penetrate meat much better than other liquid marinade options, further increasing the opportunity for maximum flavor.

 

For a stellar bud braised burger, check out this recipe that incorporates onions into the mix for a savory bud and burger experience.

 

 

Sources

Cooking with Alcohol The Kitchn.

Alcohol's Role in Cooking. Fine Cooking. 

 

This Bud's for Burgers

04-24-2015

America’s number one full-flavored lager has finally found their tastiest partner in the burger. The savory, complex and rich burger is matched by the full-flavored Budweiser that serves as a refreshment and palate cleanser between bites.

 

 

In collaboration with Chef David Chang, Budweiser is challenging all grillers out there to participate in a nation-wide best burger competition to find the Champion of Bud and Burgers, who will then go on to compete on the United State of Burgers competition. With $100,00 on the line, amateur burger chefs are lining up to take part in the “United States of Burgers” cooking competition that will air on the Esquire Network. The six-episode series will air over the summer and will culminate with the crowning of the perfect burger to pair with Budweiser.

 

With competitions firing up across the country, we too can participate in Michigan with this featured Bud and Burger recipe. To start, try out this Budweiser Backyard Burger recipe from Chef Hubert Keller and featured on Good Morning America. Follow along online through the Budweiser Facebook and Twitter and use the hashtag #BudandBurgers to show off your own beer and burger pairing skills.

 

 

Ingredients

  • For the shallot jam:
  • 2 tablespoons Olive oil
  • 2 cups Shallots, finely chopped
  • 1 ?? teaspoon Fresh thyme, finely chopped
  • ?? cup Budweiser
  • ?? cup Sugar
  • 2 tablespoons Aged balsamic vinegar
  • Salt and freshly ground pepper
  • For the burger:
  • 2 pounds Coarsely ground chuck, chilled
  • 2 tablespoons Olive oil
  • 1 bunch Fresh spinach, stemmed
  • 4 Onion buns or ciabatta buns
  • 4 ounces Crumbled blue cheese at room temperature
  • 8 tablespoons Caramelized Budweiser shallot jam (see recipe below)
  • 4 Leaves of butter lettuce
  • 1 Large ripe tomato, cut into 4 thick slices
  • 8 slices Crisp apple smoked bacon (optional)
  • Salt and freshly ground pepper

 

Cooking Directions

 

For the shallot jam:

In a skillet over medium heat, add olive oil and heat until hot. Add the shallots, stir, and season with a pinch of salt and pepper. Cook, stirring occasionally, until the shallots are light gold and have thoroughly melted. Deglaze with the beer and add the thyme. Stir often towards the end of cooking to make sure the shallots do not stick and all the beer is reduced to almost dry. Set aside.

 

While the shallots are cooking, in a small saucepan, melt the sugar with about 1 tablespoon water over medium-high heat. Stir until sugar is dissolved. Cook at a boil, uncovered and without stirring, until the sugar caramelizes to a medium amber color, about 5 minutes. Remove the pan from the heat and add the vinegar. The mixture will foam and spit, so stand back to avoid being spattered. Return the pan to low heat, and stir until the caramel has melted.

 

Scrape the shallots into the caramel and stir well. Remove to a bowl, cover, and set aside to cool. Taste for seasoning, and adjust with salt and pepper.

 

Refrigerate the jam in a covered container for several days or longer. It may also be frozen. Bring to room temperature before using.

 

For the burger:

For the burgers, shape the meat into 4 evenly-sized patties about 1 inch thick. Handle lightly to keep the texture light and juicy. The burgers can be shaped and refrigerated, covered, for several hours.

When ready to cook, heat one tablespoon olive oil in a large skillet or grill pan over medium-high heat until very hot or build a medium-hot fire in a barbecue. Generously season the meat on both sides with salt and pepper.

 

Cook the burgers in the skillet, turning once or twice, 7 to 10 minutes for medium-rare. Do not press down on the patties. With a large spoon, baste the burgers several times with the fat in the pan. (You can also preheat the oven to 450?? F and cook the burgers on top of the stove until they are brown on both sides, and then finish them in the oven.) To grill the burgers, oil the grate, arrange the patties on it, and cover. Cook as above.

 

While the burgers are searing, heat up one tablespoon olive oil in a skillet over high heat, and cook the spinach stirring occasionally. Season with salt and pepper. Saut?? until the leaves are wilted but bright green about 3 minutes. Keep warm.

 

Toast the buns in a toaster oven or on the outer perimeter of the grill rack until golden brown

For the last minute of cooking, display the blue cheese over each burger to melt lightly. Then top the cheese with the warmed up shallot jam. Top the shallots with the spinach. Then remove to a warm platter, keep warm, and let rest several minutes before serving

 

To assemble the burgers, divide the butter lettuce leaves between the buns and top with the tomatoes. Add the burgers and the bacon on top of each. Cover with the bun tops. Serve immediately with remaining shallot jam.

Super Bowl Ad Preview

01-30-2015

The Super Bowl ads for 2015 are back! Both Budweiser and Bud Light have released their new ads are out. 

 

Budweiser's Lost Puppy Ad

 

Proving that the Clydesdales were not canned, as rumor had it, the horses' best pal is lost and it is up to them to save him. Time Magazine said it was like rewatching Homeward Bound. I have to agree since, as expected, I teared up during the ad. 

 

 

 

Bud Light's Pac Man Ad

Pac Man took us on a trip down retro memory lane with a new #UpForWhatever adventure. This time, the trip takes place in a life-sized Pac Man maze played by Up For Whatever participants competing in the retro game. With roller skaters gliding around dressed up like ghosts and chasing the lucky players the game is just as fun to watch as I'm sure it is to play.  

 

Upcycle Bud Aluminum Bottles into Tumblers

12-01-2014

Continue the circle of life for your Budweiser and Bud Light aluminum bottles by upcycling them into holiday gifts. This easy DIY Instructables tutorial gives a step-by-step guide for creating an aluminum tumbler that is a simple gift for any beer lover. 

 

 

All that is required is a hacksaw, a dowel, a wood surface and an empty Budweiser or Bud Light aluminum bottle. The result is an eye-catching addition to any dinner set or bar. 

 

Budweiser #HolidayBuds

11-13-2014

 

For the holiday season, crack open a bottle of nostalgia with the limited edition Holiday Bud series from Budweiser. Featuring three throwback packages from times of yore, the bottles are served up as reminders of significant eras, featuring classic packaging that highlights momentous moments in Budweiser history. The three labels are from the following events.

  • The last Budweiser label before Prohibition began (1918)
  • The first Budweiser label printed after the end of Prohibition (1933)
  • Brand label for Budweiser’s 100th anniversary (1976). 

 

The select packaging is available in in 12 pack bottles that include the three distinctive packaging options in each case.  In addition, there is a specialty 6 pack release of retro-style Budweiser cans that will be available for a limited time for the holidays, too.

 

The limited edition vintage packaging from Budweiser arrives at the perfect time to celebrate “Friendsgiving” – make sure to pick some up, drink it and then share it on social media with the hashtag #HolidayBuds. 

 

 

Your Friends Are Waiting

09-22-2014

This past Friday, as part of the Global Be(er) Responsibility Day, Budweiser released it's newest ad campaign. The focus for the ad isn't on drinking beer or enjoying beer, instead it's on the very serious reality to do so responsibly and make sure you come home to your waiting friends. 

 

 

West Side Beer Distributing employees rallied together for Global Be(er) Responsibility Day and met with customers to discuss the importance of requesting I.D., responsible drinking and designating a driver. Our goal is to break a Guinness World Record with the "Most Pledges Received for a Campaign." By the end of the year we hope to have engaged and encouraged enough sellers and servers to pledge their commitment to the serving responsibly. 

 

 

 

 

A Peak at Yeast

08-26-2014
Tags: Budweiser, Beer, Yeast,

With a product made out of four simple ingredients, each component of a beer is equally important. That being said, yeast is definitely the soul of the beer. It is what takes simple ingredients and warps it into liquid perfection. Much like with sourdough bread, yeast can be cultivated so a brewery is able to develop their yeast strain, ensuring it is available for each new brew.

 

 

Adolphus Busch understood the important of quality ingredients stating “You can only make a good thing out of good products; therefore, stick to the motto that the best ingredient is not too good for our beer.” Anheuser Busch followed through on that motto when it came to yeast and did not underestimate the importance role yeast played in cultivating a flavorful beer. In fact, since 1876 Budweiser has used the same proprietary yeast strain in their iconic brew to ensure no matter the batch each sip is distinctly Budweiser good.

 

 

Budweiser’s commitment to its yeast strain is no accident – yeast can contribute over 600 separate compounds to a beer’s flavor and aroma. It does so by directly affecting the hops via absorption of iso-alpha acids and in the way it metabolizes malt.  

With this in mind, raise your pint to the soul of beer, yeast, which plays such an important role in each sip. 

Just Blip It

07-03-2014

As we celebrate our country’s birthday in patriotic fanfare we can also get a bit philanthropic while playing a beer game. Yes, that many great things can be combined. As a part of its Folds of Honor partnership Budweiser is rolling out the Just Blip It app, which will take user interaction to decide on each state’s portion of the $1.5 million raised by Budweiser for the foundation this year.

 

“We’ve used Blippar for other brand programs, but never in a philanthropic program designed to generate awareness of a non-profit while encouraging consumers to support their local community,” said Lucas Herscovici, vice president of digital for Anheuser-Busch. “This program gives us a unique way to use technology to enhance our longstanding relationship with the Folds of Honor Foundation in a way that Budweiser drinkers can share the experience with friends through Twitter, Facebook, email and Google Plus.”

 

 

Here’s how you play.

• Download Blippar from the iPhone store or Google Play.

• “Blipp the Bowtie” by opening the app and aiming the smart phone screen at the Budweiser bowtie logo found on all Budweiser packaging, including the new “red, white and blue” packaging now in stores. This then triggers the interactive mobile experience.

• Pick a U.S. state to help determine where a portion of the philanthropic support could be directed as they learn more about the Folds of Honor Foundation, which provides educational scholarships to the families of soldiers wounded or fallen while serving their country.

More information on the app can be found here.

 

Get Ready for USA V. Germany

06-26-2014

 

The countdown is on for the FIFA World Cup showdown today between the U.S. and Germany. At noon, the bars will be packed and Budweisers will be in hand as we gather to cheer on and see who will advance to round 16. The U.S. will have to tie or win to continue on in the competition.

 

Do we have what it takes? It depends on if you’re #UpForWhatever. Best bet will be to #GrabSomeBuds and watch the game! But first, here are a few tidbits to amp you up for the game (only two hours to go)!

 

“Soccer is a great game, and the rich variety of styles and passions that come with being truly global makes the World Cup a nonparallel event in the universe of competitive sport.” – Serge Schmemann

 

Use this permission slip from the USA Soccer Team's official Twitter feed to skip work and watch the game. It's the patriotic thing to do.

 

 

Chant for your team.

 

“U!S!A!...U!S!A!” or “I believe that we will win” are both popular chants for the game.

 

Drink your country’s beer.

 

Crack open a Bud Light – our country’s most popular brew to support the Americans with your actions. Bonus points if it’s a one of the World Cup limited editions aluminum bottles. The reclosable lid protects against spillage during those most exciting plays.

 

Show some team spirit and paint your face – flags are super popular these days.

 

 

Now go out and root for USA!

 

Folds of Honor: Budweiser Helping America's Families

05-21-2014

 

Once again Budweiser is continuing its partnership with the Folds of Honor Foundation to raise money for families of fallen or wounded soldiers. From May 5 to July 4 Anheuser-Busch will be donating a portion of profit from every case of Budweiser sold to the nonprofit. This initiative by Anheuser-Busch has helped raise over $10 million in support of the organization since since partnering with Folds of Honor. This year, Budweiser will raise more than $3 million in educational scholarships that will go towards military families.

 

“Our partnership with Folds of Honor is helping to make a difference in the lives of families whose loved ones have made the ultimate sacrifice to protect the freedoms we all hold so dear,” said Lori Shambro, Director of Budweiser.

 

To commemorate the ongoing partnership, Budweiser packaging will, once again, feature a red, white and blue limited edition patriotic look. It serves as a great reminder that in addition to the fun that comes from grabbing some buds, each brew (including draught) is helping support deserving families. Additionally, there is a code on specially marked Budweiser packages that can be entered online, which will trigger a $1 dollar donation to the Folds of Honor Foundation.

 

 

“The need is great, and, to paraphrase the words of Patrick Henry, their battle is ours. As Americans, we feel a collective duty to honor those who have sacrificed by serving the families they leave behind.” –Folds of Honor Foundation: Our Calling

 

As the holiday weekend approaches don’t forget to grab some buds and raise them in support of America’s heroes and families.

Budweiser Beer Bread

05-14-2014

In the food world, Bread and beer could be cousins. Both are works of scientific art that turn sugar into an agent of change – either creating alcohol or carbon dioxide. Whichever process is undertaken the result can be quite delicious. Some very smart people considered the similarities between the two goods and combined them together to create an even tastier edible. Beer bread creates the perfect gluten on gluten pairing. Try it out with an incredibly simple recipe from Half Baked Harvest that uses only 5 ingredients, including a bottle of Budweiser, for a dish that highlights how fantastic a classic like Budweiser or bread can be – especially when paired together.

 

 

5 Ingredient Budweiser Beer Bread Recipe

 

3 c. flour

4 1/2 tsp. baking powder

¼ c. brown sugar, loosely packed

12 ounces Budweiser

½ tsp. salt

 

 

Directions

Prep for baking by preheating the oven to 375 degrees and greasing a 9.5 loaf pan. Combine the flour, brown sugar, baking powder and a pinch of salt into a mixing bowl. Pour in the beer and stir with a mixing spoon until just combined. Pour the batter into the loaf pan. Bake for 45-55 minutes or until the top of the bread is lightly browned and the middle is set. Allow to sit for 15 minutes then dig in. Pop the top off a cold Bud and slice into the warm bread for a perfect pairing.

Budweiser Rise As One: Play On

05-02-2014

 

Budweiser and Vice released the final installment of their collaborative Rise as One series. It's awesome and you should watch it. It will motivate you to overcome difficulties to follow your dreams. Or maybe just do the dishes this weekend. But seriously, this video showcases the power and sheer will that comes into play when we push ourselves to pursue our passions.

 

 

This fifth episode in the Modern Stories series is based out of San Antonio, Texas and follows Matty as he tries out for the U.S. National Amputee Soccer Team. As the reporter says, "in America if you're good at football it means you really love to play." That's very true for all the players killing it on the field in this segment. Now, many of the players (including Matty!) will join the Budweiser sponsored national team to compete in the Amputee Soccer World Cup in Mexico.

Budweiser Rise As One: Football is Believing

04-23-2014

 

 

Growing up, my attempts at playing soccer resulted in less than spectacular results. I kept on playing, though, because is was fun to run up and down a field. There were excuses for my feeble skill set. I really do have terrible depth perception.

 

However, the Budweiser Rise As One Vice series of small clips showcasing the power soccer can have in someone's world (and the effort they put into the sport) has taken away any excuse I have used in the past. take this episode, titled Football is Believing, that tells the story of a soccer team in Rio de Janeiro, Brazil that plays soccer without the use of sight. Instead, they use a special soccer ball built with rattles in it to play the game. It's incredible to see the level of sportsmanship and the willpower that can come from one game. 

 

 

 

Top 5 Opening Day Traditions

03-31-2014

 Top 5 Opening Day Traditions

 

 

Happy Opening Day, everyone! Enjoy the American tradition of baseball and beer with these top 5 opening day traditions.

 

1.       Playing hooky from work

The inexplicable sickness, the car problem, the random disappearance. Whatever your chosen method for skipping work is, Opening Day is when you perfect the skill of skipping work in the name of baseball. Of course the Wizard and Budweiser’s recent efforts (along with all thousands of signatures) have helped begin the process for a petition to make Opening Day a holiday. Until then, the rest of us will continue the long-held tradition of heading off to the stadium instead of the office on this day.

 

2.       Hot dogs

Fuel is required for all that baseball watching and celebration. Most often, that comes in the form of a hot dog. Or two. Or five. Coincidentally, hot dogs also pair perfectly with a beer. American lagers and pilsners act as a palate cleanser while allowing the dish’s flavors to take center stage.

 

 

3.       Clydesdales

The Budweiser Clydesdales are a symbol of Americana. Combined with the Opening Day ceremonies and parade, nothing feels more patriotic.

 

4.       Cracking open a cold one

Beer and baseball. Probably few things in life go together as perfectly as this pair. When the first ball is pitched and that first Budweiser is popped open it’s officially baseball season.

 

5.       Tailgating

The best tradition is the one that ties together all of the above into one free for all of tradition. That’s what happens when the first tailgate of the season occurs - it’s a convergence of friends, hope, Budweiser and baseball.

 

Budweiser Rise As One Campaign Starts

03-17-2014

Football heroes come alive with the new feature from the Budweiser “Rise As One” FIFA World Cup campaign. Today they released the first video installment, titled “Believe As One.” It’s a 60-second spot filmed in black and white that is enthralling.

 

 

 

The Budweiser Rise as One FIFA World Cup campaign has with a rhythm that strikes to your heartbeat and makes you (or maybe it’s just me…) really wish you were good at soccer/football. That’s the addictive part of this campaign, it directly taps into the meaning behind the FIFA World Cup, which is the feeling of pride, solidarity and competition that can be felt from every country and unifies them all together in one huge sport spectacular.

 

Seriously, there is something about the World Cup that compels even the ambivalent to suddenly morph into diehard fans glued to a TV and avidly screaming on their chosen team. Even I get sucked into the game and my only experience with soccer amounts to playing for a few years as a kid and then joining a coed team one year where my job was to run up and down the field the entire time and not touch the ball. Still, whenever the World Cup goes on, I go through the team rosters, picking my chosen team based off of the players’ overall attractiveness and then proceeding root for them as if they’ve always been my heroes.

 

Then there are those fans that are true lovers of the sport, or as Budweiser calls them Football heroes. These heroes take their sport to the next level by infectiously sharing that passion with their communities. Actually, it’s this ability that gets them to be internationally recognized as such on the “Rise As One website.”  So far, only two Football Hero stories have been submitted and uploaded but they are both incredibly touching and show the depth and spread that football can have on the world at large. Check them out, become inspired and maybe submit one of your own.

Opening Day = National Holiday

02-27-2014

 

Opening Day Petition

Anheuser-Busch is hoping to make Opening Day for America’s national pastime a national holiday this year. In collaboration with “The Wizard” Ozzie Smith they are working on gathering enough petitions to bring to the White House in order to get the day nationally recognized as a holiday. It is literally like Mr. Smith Goest to Washington, except IRL and with more entertaining campaign.

This would mean no more faking sick, sneaking off or simply not show up to work/school every year to catch the first ball toss. If the petitions garners a minimum of 100,000 petitions by March 26 the motion will be put under review by the White House, meaning we’re one step closer to an awesome holiday. Think about it, even for those who don’t closely follow the sport (myself included) there is no reason not to get behind the idea of watching a game and cracking open a Bud.

If you haven’t signed the petition yet you have until March 26 to get behind the movement – just click here. www.bit.ly/BudOpeningDay

Budweiser Ads Win SuperBowl

02-03-2014

The Seattle Seahawks may have trounced the Denver Broncos but Budweiser came out as the real winner of the Super Bowl with their nostalgic and touching commercials.

 

A Hero’s Welcome served as the other commercial put on by Budweiser, which featured the real-life surprise and welcome home for Lt. Chuck Nadd. The famous Clydesdales once again made an appearance in the parade in his hometown welcoming him home.

 

 

 

The Puppy Love ad brought back one of my favorite childhood movies, the Fox and the Hound, with the unlikely friendship theme. After catching myself singing along to the song and gaping at the Clydesdale jump fences the ending came as a humorous and sweet surprise when the other Clydesdales came together to keep the best buds together.

 

Budweiser Beef Stew

01-07-2014

There’s this thing happening right now that they’re calling a Polar Vortex, with symptoms that include snow and air that vaporizes boiling water. The city is advising everyone to stay inside. Survival from the “Sowpocalypse,” or what some of us Yoopers like to refer to simply as winter-no hashtag necessary, requires a queue of movies and beer lined up, a cozy blanket (or two) and a steamy hot stew either on the stove or by your side. To help ensure a boozy survival, here’s a recipe for a beer beef stew that combines Budweiser, beef and comfort food all into one bowlful.

 

 

Here are the (adapted) instructions and recipe. Recipe and images courtesy of the Pioneer Woman blog.

 

Budweiser Beef Stew

  • ·         3 T Olive Oil
  • ·         1 T Butter
  • ·         2 lbs Stew Meat
  • ·         1 Medium Onion, Diced
  • ·         3 Cloves Minced Garlic
  • ·         1 12z Budweiser Can
  • ·         4 cups Beef Stock
  • ·         2 Cups Water
  • ·         1 T Worcestershire Sauce
  • ·         2 T Carmelized Tomato Paste*
  • ·         ½ Tsp Paprika
  • ·         ½ tsp Kosher Salt
  • ·         Ground Black Pepper
  • ·         4 Whole Carrots, Peeled and Sliced
  • ·         4 Whole New Potatoes, quartered

 

*Carmelized Tomato Paste is the easiest thing in the world to make and adds incredible flavor-once I learned this trick I never looked back. To make: heat about 1 T of olive oil in a pan, add the tomato paste. Stir frequently and cook for about 5 minutes or until the paste turns a deeper red. Freeze the rest for later use.

 

Step 1:  Crack open a can of Budweiser. Drink. Now you’re ready.

 

Step 2: Heat oil and butter in a large pot. Brown meat. Remove meat from pot and set aside.

 

Step 3: Add diced unions to pot. Cook 2-3 minutes, stirring frequently then add garlic and cook for another minute. Pour in the Budweiser and beef stock then add Worcestershire, carmelized tomato paste, paprika, salt, pepper and suger. Add in the beef. Stir. Sip your Bud. Cover and simmer for 1 ½ - 2 hours. If the liquid cooks down too much, add more Bud.

 

Step 4: Enjoy your Budweiser and start working through your Netflix queue.

 

Step 5: Add the carrots and potatoes. Cover and cook for 30 more minutes. If too much liquid is absorbed add a cup of hot water at a time. Taste and adjust seasoning as need.

 

Step 6: Ladle yourself a bowl and grab another Bud. Stay warm and survive the Polar Vortex, “Snowpocalypse,” winter or whatever you like to call it.  

 

2013 Beer Release Review

12-30-2013

2013 Beer Releases Review

 

2013 is going down in history as the year full of fun and beer. Beer highlights  included new packaging and brand new beers in the market. Here’s a breakdown of the biggest beer introductions in Grand Rapids for the 2013 year. Take a look, reminisce and check out any beers you haven’t gotten your mitts on yet.

 

Budweiser Black Crown

As the winner from Budweiser’s Project 12 competition, Black Crown launched at the same time as the 2013 SuperBowl. An amber lager aged over beachwood chips it delivers a smooth flavor that made it stand out from the nation-wide competition held, making it the audience favorite and then the newest addition to the Bud Family.

 

Rochester Mills Beer Co.

Just in time for the Michigan Winter Beer Festival, Rochester Mills Beer Co. (based out of Rochester, MI) began distribution via draft and cans. For many, this was the best belated Christmas present they could get since in Rochester Mills Beer Co. consistently is one of the most sought-after and popular beer pubs in the state and with their distribution launch are now available in Grand Rapids.

 

Petoskey Brewing

A new brewery from the North launched their beers on draft in the first quarter of 2013. Although the brewery is itself new, the idea is rooted in 100-year history, dating back to 1898 when the original “Old Brewery” used the building for the original Petoskey Brewing facility. Now, Petoskey Brewing once again shines as a brewing landmark while providing artisan beers to the Grand Rapids area and beyond.

 

Bud Light Straw-Ber-Rita

The Bud Light Rita family gained two new additions this year, beginning with Straw-Ber-Rita in the spring. Straw-Ber-Rita, and then the limited winter specialty Cran-Brrr-Rita, provided more choices to the Rita family for those who wanted a change from the original Lime-A-Rita. And those new choices are mighty tasty together!

 

Oskar Blues Brewery

This past march the 2013 Craft Brewer of the Year, Oskar Blues Brewery, launched their Cantastic line up in the Mitten State. The brewery is renown for sparking the craft can revolution by being the first brewery to distribute their beers in cans only. Since then, the brewery has grown exponentially, with a new brewery located in North Carolina, which is good since it craft beer drinkers continue to steadily and increasingly gravitate and drink up the fuh-CAN-tastic beers from Oskar Blues.

 

New Belgium Brewing: Rampant Imperial IPA

Rampant is a well-balanced example of an imperial IPA. Calypso and Mosaic hops combined to create a bright citrus aroma and stonefruit flavor profile in this bitter, copper-colored brew. As a brand new addition to the Explorer Series, Rampant IPA contribute a heaping handful of hops bitterness that leaves you craving more.

 

Perrin Brewing: Grapefruit IPA

This year Perrin Brewing produced a fantastic line up of new beers from their brewery in Comstock, MI – there wasn’t a bad one in the bunch. However, one that stood out was the summer seasonal, Grapefruit IPA. A sessionable and low IBU IPA that simply burst with fragrant citrus aroma and taste stole the show this summer.

 

Stella Cidre

This year, Stella Artois introduced Stella Cidre, a European-style cider that showcases an effervescent body with a dry and crisp finish. Since it first launched, Stella Cidre has won multiple accolades, including winning gold at the 2013 North American Beer Awards.

 

Smuttynose Brewing Co.

Smuttynose Brewing Co. launched Finestkind IPA and Big A IPA drafts through West Side Beer in October, bringing another world-class brewery to Michigan. Based out of Portsmouth, Smuttynose is a leading craft brewer in its home state of New Hampshire while both Finestkind IPA and Big A IPA are top rated beers on BeerAdvocate and RateBeer...and are now available in the Great Beer State

 

Frankenmuth Christmas Town

Frankenmuth’s newest release, Christmas Town joined the ranks as the brewery’s winter seasonal, ensuring that everyone got into the holiday spirit. A delightful winter warmer, this new addition to the Frankenmuth family helped us end the 2013 year on a happy and beery note.

 

 

 

Charitable Giving: Holiday Ornaments

12-16-2013

Holiday Ornaments Give Back to Local Food Banks

 

 

‘Tis the season for jolly times, lots of full steins and sharing cheer and goodwill.

 

Join West Side Beer Distributing in doing all three as we work to help raise funds for local food banks this holiday season. It’s easy to do;  buy a paper holiday bulb – or as many as you want – and you’re helping out your neighbor.

 

According to the USDA, 49 million Americans, or 14.5 percent of all American households are food insecure, meaning they lacked access to enough food for an active, healthy life. This holiday season give the simple gift of life sustenance to those around with these paper holiday ornaments.

 

As part of our giving program, we ensure the funds raised are kept local. Each holiday ornament represents one dollar that will go towards local food banks in the Grand Rapids, Kalamazoo and Lansing area. Where the ornament is purchased is where the charitable good will stay.

You must be 21 or older to enter. Are you old enough?
Sorry, you must be 21 or older to enter.

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