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Brewing to be Beer Smart

05-14-2015

 

Unsurprisingly, the team here at West Side Beer Distributing is a little into celebrating beer during American Craft Beer Week. Along with the raising of pints in salute of a delicious brew we also place an emphasis on learning even more about the product we sell.

 

Selling highlights the power of the combined forces of knowledge and passion, both of which we promote here at West Side Beer. One way in which we focus on the knowledge and passion that drives us all is through our beer school program. We integrate active learning processes, reading materials, internationally recognized testing, competitions and unique professional learning opportunities into our multilevel beer school in order to constantly encourage growth among our employees.

 

Part of becoming “beer smart” includes hands-on learning experiences. We, luckily, are able to work closely with our brewery partners to hold one-day brewing internships for our sales team at actual breweries. There, our team joins up with expert brewer to learn first-hand the meticulous and strenuous process of brewing.

 

There is no better way to learn about dry hopping than actually sorting fresh hops, taking a ride up to the top of a fermenter and dumping the buds into the brew yourself. Similarly, one of the best ways to explore the process of aging beer is by tapping into stored kegs and trying different years to taste the nuances that appear at times goes on. Of course, brewing isn’t all about sitting around drinking beer. Nothing is more important to a brewery than cleanliness and our sales team learns that through assisting in the constant cleaning.

 

The experience of a brewery internship instills a new appreciation for the work that goes into each bottle, can or keg that our sales team is responsible for selling. These internships morph what was once an intangible concept into the physical memory of brewing that beer, which can then be accessed whenever our team is out on the streets promoting the product.

 

Our company beer school program goes beyond brewing internships. Beer school is a component of how we integrate our core values, such as continuous improvement into our everyday structure. This structure and continuous learning is how we like to succeed with beer. 

 

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