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#GiveBeautifully

12-22-2014

What is the best, most beautiful, present you received in past holidays? This year, Stella Artois harkened back to its historical birth and focused on helping others give beautifully during the holiday season.

 

 

Stella Artois was first created for the holidays as a gift to the people of Leuven, Belgium. Each holiday season, the brand's origins – reflected by the Latin "Stella," or star – are celebrated in a variety of ways. This season, Stella Artois chose to lift up and celebrate real-world examples of thoughtful, timeless gift-giving” – PR Newswire

 

The #GiveBeautifully campaign from Stella Artois focused on real people who, with the help from the brewery, were able to truly make this season memorable through the act of giving. These stories from across the globe were then brought together and highlighted in the #GiveBeautifully series from Stella Artois.

 

 

Highlights from the series include the Piano, featuring a one hundred-year-old piano serving as the vehicle of joy for a couple. Or the Oak tree decorated in a thousand lights in Portland, or the story about the community documentary videographer’s new camera. Each story highlights the numerous ways we can give this season.

 

‘Tis the season to give and the iconic holiday lager is once again showing the unique ways the holidays can reach us all. 

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