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The Perfect Craft Beer Pairing for the Game

07-01-2014

T minus two hours until the U.S. goes head-to-head against Belgium in another epic World Cup match. As the minutes tick away and everyone hurries through the workday in order to change into red, white and blues and head down to their preferred perch to watch the game there is only one question that is still unanswered.

No, it’s not who will win. That will be the U.S. Obviously. “We believe that we will win,” is the chant, right?

The question is what beer will be best served alongside the cheers and jeers of the soccer game. For a perfect craft beer option, look no further than New Belgium Brewing. The passion for the brewery was born in Belgium, which is where the name derives, and they do brew up many delicious Belgium styles. However, the brewery is U.S. born and thrives throughout the country as one of the top craft breweries. Since the Craft Beer Revolution in the U.S. New Belgium has consistently proven itself as a brewery that supports and takes part in local communities throughout the states. The brewery simultaneously is an emblem of the “American way” while harmonizing patriotic ideals with international know-how. So pony up to your favorite pub’s bar and have them pour you the drink of the game – a pint of New Belgium beer.

 

Budweiser Rise As One Campaign Starts

03-17-2014

Football heroes come alive with the new feature from the Budweiser “Rise As One” FIFA World Cup campaign. Today they released the first video installment, titled “Believe As One.” It’s a 60-second spot filmed in black and white that is enthralling.

 

 

 

The Budweiser Rise as One FIFA World Cup campaign has with a rhythm that strikes to your heartbeat and makes you (or maybe it’s just me…) really wish you were good at soccer/football. That’s the addictive part of this campaign, it directly taps into the meaning behind the FIFA World Cup, which is the feeling of pride, solidarity and competition that can be felt from every country and unifies them all together in one huge sport spectacular.

 

Seriously, there is something about the World Cup that compels even the ambivalent to suddenly morph into diehard fans glued to a TV and avidly screaming on their chosen team. Even I get sucked into the game and my only experience with soccer amounts to playing for a few years as a kid and then joining a coed team one year where my job was to run up and down the field the entire time and not touch the ball. Still, whenever the World Cup goes on, I go through the team rosters, picking my chosen team based off of the players’ overall attractiveness and then proceeding root for them as if they’ve always been my heroes.

 

Then there are those fans that are true lovers of the sport, or as Budweiser calls them Football heroes. These heroes take their sport to the next level by infectiously sharing that passion with their communities. Actually, it’s this ability that gets them to be internationally recognized as such on the “Rise As One website.”  So far, only two Football Hero stories have been submitted and uploaded but they are both incredibly touching and show the depth and spread that football can have on the world at large. Check them out, become inspired and maybe submit one of your own.

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