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Ladies Love Craft Beer

03-28-2013

Ladies Love Craft Beer


Studies show craft beer is edging out wine as young women’s drink of choice

Ladies who love beer, you are not alone. In fact, you are becoming the majority as women aged 18-35 now prefer craft beer to wine as their drink of choice.


Although in general I am not very fond of considering myself as a statistic, as a 23-year-old woman who makes a living from and loves drinking craft beer, I find this heartwarming news. Not that it is any surprise here in Beer City USA, where women tend to head out in droves for a ladies’ night at a brewery or check out cheap pints during happy hours throughout the city. In addition, the increased interest women are giving craft beer makes sense biologically, at least according to
Beer West Magazine.


“Most women have more taste buds than most men, which gives them a substantial edge when savoring the flavors, aromas, and complexities of a well-crafted beer in a properly poured pint. In other words, women, on average, and in general, have broader, better, and more balanced palates than men” – Chad Walsh


Another reason craft beer is gaining popularity with the ladies is that could be that craft beer tastes good and anyone, regardless of their gender, can appreciate something that tastes delicious.


With 12 percent growth in 2012 the craft beer segment continues to grow and with that growth follows an increase in options, allowing each individual can find that intro beer that intrigues their taste buds enough to fall down the proverbial craft beer rabbit hole.


As more beer companies recognize the potential for growth in this particular beer drinking population, women will become more sought after within the industry itself. At the moment it seems like women beer aficionados are still viewed as a bit of a novelty. However, as more women engage in the craft beer community and as the craft beer community recognizes and welcomes them as legit drinkers and sources of knowledge reports like this one won’t seem newsworthy. Hopefully soon it won’t be a surprise to be a knowledgeable craft beer drinker and not just a pretty face in the beer world.


To ensure that day comes, I’ll continue to do my part and continue drinking craft beer.

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