This past Friday, as part of the Global Be(er) Responsibility Day, Budweiser released it's newest ad campaign. The focus for the ad isn't on drinking beer or enjoying beer, instead it's on the very serious reality to do so responsibly and make sure you come home to your waiting friends. 

West Side Beer Distributing employees rallied together for Global Be(er) Responsibility Day and met with customers to discuss the importance of requesting I.D., responsible drinking and designating a driver. Our goal is to break a Guinness World Record with the "Most Pledges Received for a Campaign." By the end of the year we hope to have engaged and encouraged enough sellers and servers to pledge their commitment to the serving responsibly.