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Laughfest Season


Hip! Hip! Hooray! Laughfest season is here!




Get ready to get your giggles on with this year’s fantastic lineup, once again sponsored by Bud Light. This is the fifth years of smiles for Laughfest and the third year that Bud Light, West Side Beer and Gilda’s Club have joined forces with our smiley campaign.


Paper smileys are available for purchase at many establishments throughout the Grand Rapids area that sell Bud Light. Provided freely to retailers, the smiley faces are sold at a dollar a piece with all proceeds going towards the efforts of Gilda’s Club to support those with or affected by cancer.




As part of our third year partnering with Gilda’s Club, we plan to continue our continued and growing support for Laughfest. The combined efforts over the past two years reached a total of almost $4,000 in support of Gilda’s Club from the sale of Bud Light Laughfest smileys, alone.


Look out for these smileys hanging anywhere Bud Light is sold and grab a view (one dollar each), give them  your John Hancock and post them up to show your support. 



Additionally, celebrate Laughfest with the Blue and Late Night Comedy Series, presented by Bud Light. The free show will showcase Big Jay Oakerson (FX’s Louie, Late Night with Jimmy Fallon) with special guest Ben Roy (Funny As Hell, Just For Laughs), who will be sure to bring the down the house with giggles and gaffaws galore. 


Laughfest Success Tips



Happy Laughfest day, one and all!

We are incredibly excited for the wide variety of laughtastic events that will be taking place throughout the festival and are especially pleased that two of our brands, Bud Light and Perrin Brewing Co. are the official beer sponsors.

To keep the good times rolling in true beery fashion, we’ve got some tips on how to have the best possible Laughfest experience. Ever.

1. Get your laughs for free.

With the help of Bud Light, there will be a free comedy show that is open to the public on Tuesday, March 11. The featured comedians will be April Macie and Brad William, two nationally renown standup comedians. The fun starts at 8 pm and is free to all 21 years or older- just make sure you visit the Laughfest website to print your free ticket (required for entry). More info on the comedians and the awesome free show can be found here.

2. Drink a beer (or two).

Make sure to try out Laughfest Lager – the limited release from Perrin Brewing Co. made especially for Laughfest. It’s a Munich style Helles that is slightly addictive and highly drinkable. That alone is enough to sip on the lager but, in addition, a portion of the proceeds go back to support Laughfest and Gilda’s Club, proving that doing good can taste good too.


3.  But be a smart drinker.

Make sure you drink responsibly through the marathon of laughs by choosing sessionable beers. Bud Light and Laughfest Lager are both highly drinkable so you can have more than one without feeling foggy.

4. Celebrate Your Individuality.

With a wide variety of comedians and shows, there is ample opportunity to pick and choose your own style of comedy. Remember, not everyone shares a similar sense of humor. Rejoice in the individuality of humor by picking your own shows to attend. The schedule for Laughfest can be found here.


5. Surround yourself with smiling faces.

Keep an eye out for the square smileys at your favorite spot – each dollar goes towards Gilda’s Club. Also the smileys brighten up any spot you put it. Really. Just try it and you will soon be smiling.





You must be 21 or older to enter. Are you old enough?
Sorry, you must be 21 or older to enter.

Featured Beer

Austin Eastciders Blood Orange

Austin Eastciders Blood Orange


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